In this episode, Doug Parsons chatted with Katie MacDonald, co-founder of Tailwind, a pioneering firm dedicated to driving innovation in climate adaptation. Katie and her team at Tailwind are at the forefront of helping companies tackle some of the most pressing climate hazards—think wildfires, heat waves, and more. And now, they’ve taken it a step further with their latest project: a comprehensive playbook that maps out the booming adaptation market, which is projected to hit $2 trillion by 2030. We unpack the playbook’s core insights, from the critical role of governments driving over half of global demand for adaptation solutions to the untapped potential of corporations as the “sleeping giants” of resilience. We’ll explore how startups are rising to the challenge, despite funding gaps, and why engaging communities and addressing health and social system blind spots are essential for success. Katie also shares actionable recommendations for policymakers, entrepreneurs, and everyday citizens on how to seize opportunities in this emerging market.